Press Release

SAFLOK Introduces Enhanced Sales Strategy at NAA 2007

Las Vegas, Nev. – June 2007 – The SAFLOK Multihousing division today officially announced its enhanced sales channel strategy. This announcement is made in conjunction with the company’s exhibit at the National Apartment Association (NAA) 2007 trade show.

SAFLOK has launched its new strategy as a result of its acquisition by Kaba Holding AG on September 29, 2006. As part of the acquisition, the SAFLOK Multihousing division reports to Kaba Access Americas, which is headquartered in Winston-Salem, N.C.

The new strategy involves expanding the company’s current sales channel beyond direct selling. “SAFLOK will combine our already successful sales model with a proven group of manufacturers’ representatives,” says Dale Mathias, SAFLOK Vice President of Sales – Multihousing & Institutional. The company will work with an existing roster of representatives who are both access control experts, and tried and tested Kaba brand product representatives. “SAFLOK’s team of area sales managers will maintain direct field contact and provide continued support to the manufacturer’s representatives within their respective territories,” Mathias adds.

These new distribution channels will make the SAFLOK products available for a wider spectrum of projects and scope. They will also improve upon SAFLOK’s well-established system that already provides customers with unparalleled after-sales service and support excellence. The existing Kaba distribution channels will provide an expanded number of outlets for SAFLOK products and service support. The company also expects that this model will enhance bi-directional communication to and from the customer; allowing for more effective market feedback and voice-of-the customer responses.

According to Michael Kincaid, Kaba Access Americas General Manager, “The decision to proceed with this strategy was greatly influenced by the added value that it would bring to our customers who will now have access to a significantly increased range of Kaba and SAFLOK products and services. ”

SAFLOK offers a complete electronic lock line developed specifically for the multihousing, residential, and commercial markets. The InSync™ series is operated using the Window-based Security Access Manager (SAM®) RF program and includes InSync M (mortise), InSync D (dead bolt), InSync I (interconnect), InSync L (latch), and InSync C (common area) locks.

A series of specially tailored training sessions has been held throughout North America to bring the representatives up to speed on the latest SAFLOK product line. Approximately 40 representatives have attended eight training sessions.

Mathias concludes, “The newly appointed representatives bring with them an unparalleled amount of product knowledge and expertise. Their market savvy and knowledge base will enhance the value of SAFLOK’s existing product line and we are proud to be working together with such a skilled group of individuals.”

As part of its new product promotion, ILCO is offering 1,000 MIFARE mini keycards (a $750 value) to the first 10 convention visitors that purchase 75 or more 790 locks. For a one-on-one product demonstration of the contactless 790 electronic lock, visit booth 817.

About SAFLOK

SAFLOK has been a member of the KABA group since 2006. As a market innovator, SAFLOK has nearly 30 years of experience designing, manufacturing, and distributing electronic locks and systems.  Its solutions are installed globally in the hospitality, lodging, multihousing, and commercial markets. SAFLOK is committed to delivering best in class solutions that help properties achieve improved operations and reduced costs.