Press Release

SAFLOK Launches Reggie Web-based Service

Orlando, Fla. – June 26, 2007 – SAFLOK today introduced the Reggie online registration service prototype in conjunction with HITEC 2007.

The Reggie web-based service ushers in a new age of business travel. Via both the Internet and a convenient, portable, and inexpensive mini keycard encoder, users can reserve and register their hotel rooms, encode their own keycards, and then use the keycards to gain access to their assigned rooms without ever seeing the front desk.

For the frequent traveler with multiple travel stops, Reggie not only provides the benefits of a typical online booking portal. It exceeds expectations by enabling users to bypass traditional check-in methods. When a booking is completed, it enters the properties into a standard PMS system. Guests can choose their own room, just as seats are selected on an online airline registration service. The locks will not permit access to the users until their assigned check-in time.

This initial prototype was developed as a stand-alone product. However, as its development continues to evolve, SAFLOK has already recognized another application potential. One of the opportunities is to have Reggie work in conjunction with hotel and flight reward programs for which users can use their rewards card as a room key.

“This way, while the customer is collecting points and building affinity to a certain brand, they are also getting ‘instantly rewarded’ through the convenience of being able to book their rooms online and by-passing check-in,” comments Kerry Hirschy, Kaba Lodging Systems Senior Vice President of Sales & Marketing.

Hirschy also notes that SAFLOK’s preliminary discussions with several flags regarding Reggie have been positive. He states that the brands are interested in this technology and recognize the benefits that it carries.

All of the guest experience improvement is made possible through interfaces with SAFLOK’s MessengerTM wireless lock access network, which will also be on display at HITEC. Each of the Messenger systems located at the various booths will transmit all QuantumTM RFID lock communication and diagnostics, and report that information back and forth to illustrate how Messenger communicates.

About SAFLOK

SAFLOK has been a member of the KABA group since 2006. As a market innovator, SAFLOK has nearly 30 years of experience designing, manufacturing, and distributing electronic locks and systems.  Its solutions are installed globally in the hospitality, lodging, multihousing, and commercial markets. SAFLOK is committed to delivering best in class solutions that help properties achieve improved operations and reduced costs.